LetterShop worked with Monotype on the development of the promotional materials surrounding the release of the font Metro Nova. Metro Nova is Toshi Omagari’s restoration and reinvention of W. A. Dwiggins’ classic Metro design. The heart of the project was the downloadable specimen that described the many facets of the supremely versatile new typeface. Take a look at it here.
The campaign also involved social media graphics, print and mobile advertising and showing the font in use under various conditions.
Font Design: Toshi Omagari
Project Manager: Bill Anderson
Design Lead: Brigid Cabry Nelson
Designer: Julie Henzerling
Writing: Billie Swift