Our mission was to re-introduce Convera on the foundation of a trusted legacy brand. We wanted to create an oasis within the busy show floor — a place for Money20/20's 8,000+ attendees from 100+ countries to sit down and catch up on emails, snap a photo with colleagues or grab a custom cocktail and bite to eat.
LetterShop developed a rich palette of gradients using Convera’s brand colors. The dark carpet and structures were punctuated with light furniture, outfitted with pillows and wireless chargers for maximum comfort. We used the Convera logo as the primary graphic element, knowing that it was the best way to reinforce brand awareness from attendees.
Convera’s podcast, Converge, had a big presence at Money20/20. The two-story container structure housed the podcast booth, and the section below it was where attendees could continue to Charge + Chill.
Recording sessions brought together industry leaders and disruptors against a Convera-branded backdrop — perfect for photo-ops.
From branded pillows to enamel pins to menus and coasters, LetterShop made sure that no detail was left unattended. The holistic experience made Convera an undeniable show-stealer in Amsterdam. We’re looking forward to the next event!