Biblio offers over 50 million “uncommonly good books” on their website. Our job was to create an intuitive, mobile-first user experience to showcase them all. We came up with interactive strategies to make searching for a book easy, and devised fun and interactive ways to encourage visitors to sign up for the newsletter.
Paying homage to modern and antiquarian books, the brand refresh utilizes rich archival imagery. Custom iconography punctuates notepads, coasters and other collateral. A bright palette of rich red and luminous blue-green compliments the earth tones in the logo.
Biblio’s brand refresh was unveiled at book fairs in Florida and London. The archival imagery was the star of the show, and has continued to resonate — today, complete sets of the original bookmarks are selling on eBay!