145 Palisade Street
Suite 214
Dobbs Ferry, NY 10522
Pasteboard 20
Pasteboard 13
Avalon Garrick
Convera
Latino Community Foundation of Colorado
MPM Wealth Advisors
Andela
Convera
A thoughtful approach
Complex brand work requires a thorough assessment of every aspect of the brand, from the overarching vision to the smallest details. With Convera, we carefully examined everything and began by implementing changes in the most limited areas. Throughout the process, we remained open to unexpected possibilities, and as a result, the brand vision has advanced significantly.
Brand extensions
Convera has developed several ongoing programs to establish itself as a leading source of macroeconomic thought leadership. These programs include Convera Live, a global in-person event roadshow; Converge, a weekly podcast series; and the annual release of key industry reports such as Fintech2025+ and Are You Ready For 2025?. With each new program, we worked with the Convera team to integrate a thoughtful and forward-thinking strategy for brand hierarchy. Each program is intentionally designed to align with the core Convera brand, ensuring a consistent and trusted connection to Convera wherever they meet their customers.
Defining verticals
Convera serves various industries, with a particular focus on the education sector. Convera’s products are utilized by both educational institutions and students/guardians. To establish credibility with this audience, Convera customizes its marketing materials to effectively engage with them. While the educational materials still represent the core Convera brand, they also possess a distinct visual identity.
Charge + Chill at Money20/20
Money20/20 is the largest global fintech event. Since our work began with Convera, we’ve used each location as a defining moment not only for the company but also for pushing forward the brand. Our comprehensive approach to event branding has made Convera somewhat of a Money20/20 celebrity, which has resulted in a steady stream of new opportunities and healthy buzz across social media. Check out our second Amsterdam show to see the activation in more detail.
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