Our team

Founder, Creative Director

Brigid is a graduate of Cranbrook Academy of Art, where she honed her passion for video, typography and design systems. She designed the iconic typographic titling for the cult classic Fight Club. With a deep love for typography and systems, Brigid went on to specialize in branding for high-end real estate developments, technology and fintech ventures, and book enterprises. Brigid leads a dedicated, tight-knit team that prioritizes unmatched client support and world-class design, fostering a culture of collaboration, respect, and creativity.

Outside of work, Brigid is passionate about yoga, her family, and the transformative potential of small businesses. As the village representative for Hastings-on-Hudson in New York’s Rivertowns, she actively champions local entrepreneurship and community growth.

Senior Designer

A graduate of Mercy College, Anthony began his career with a passion for building smart, cohesive brand systems. At LetterShop, he specializes in web design, brand and template development, event activations, and social graphics—while also serving as the team’s go-to problem solver. Around the studio, the motto is: “If something seems impossible, let’s ask Anthony.” Known for his creativity and calm under pressure, Anthony brings both technical skill and heart to every project.

Outside of work, Anthony enjoys all kinds of movies (with a soft spot for art house films), karaoke, family time, and adventures with friends.

Designer

A graduate of Mercy College, Avalon brings an intuitive understanding of how to create assets that seamlessly fit into brand systems. With a photographer’s eye, he excels in video, motion graphics, editing, and logo design—always capturing the details others might miss. A sharp listener and creative thinker, Avalon brings clarity and depth to every project.

Avalon is a published author and entrepreneur, having launched his own product line under the name Noble King Wolf. In his spare time, Avalon continues his work as a photographer and enjoys collecting vinyl records. He’s a true music lover with a passion for storytelling.

Designer

A graduate of Mercy College, Delaney is a designer’s designer—obsessed with the fine details that make design systems shine. Whether deep in a PowerPoint deck or crafting long-form content layouts, she brings precision, creativity, and an intuitive sense for typography and brand structure. Delaney is known for pushing boundaries while staying true to brand integrity, ensuring every project feels both refined and fresh.

A native New Yorker, Delaney loves spending time with her family, diving into documentaries, staying active, and exploring the city she calls home.

Art Director

Elin is a graduate of the Minneapolis College of Art and Design, where they cultivated a passion for typography and design systems. They began their career as a book designer in the art world, developing a sharp eye for detail and structure. Now a team leader at LetterShop, Elin brings strategic insight to every project, excelling in UX/UI design, motion graphics, and brand strategy.

Outside the studio, Elin is active in political organizing and finds joy in travel (whether in real life or on Google Maps), dogs, beautifully designed objects, and the energy of New York City.

Producer

Tara has a remarkable talent for breaking down complex projects into clear, actionable plans that are always delivered on time and within budget. With a sharp ability to think three steps ahead, she excels at event planning, spatial visualization, and project management. A true planner at heart, Tara loves spreadsheets almost as much as she loves a well-executed timeline.

As an artist and designer herself, Tara has a deep understanding of creative work and brings that insight to every project. She’s a proud Brooklynite who loves birds, community gardening and passionately supports WNBA’s New York Liberty.

Producer

Hetal is a seasoned marketing leader with over 15 years of experience guiding global brands through digital campaigns and brand transformation. Before joining LetterShop, she was Group Vice President at Razorfish, where she led strategy across Unilever and American Express portfolios, building award-winning, purpose-driven campaigns that inspired audiences and drove measurable growth.

At LetterShop, Hetal brings deep expertise in client partnership, integrated marketing, and creative strategy to help brands find their authentic voice and connect meaningfully with audiences. Known for her collaborative approach and strategic vision, she manages both the operations that keep teams supported and the partnerships that ensure smooth communication.

Beyond the office, Hetal channels her love of art and culture through In the Know NY, curating unique experiences for New Yorkers with inspiring performances and hidden gems.