Convera at Money20/20

Convera, one of the world’s largest non-bank B2B cross-border payments companies, partnered with LetterShop to turn the idea of a traditional trade show booth on its head. Debuted at Money20/20 Amsterdam in June 2023, the unveiling of the Charge + Chill lounge was the culmination of a months-long campaign intended to introduce Convera to businesses and consumers as an established company with a fresh brand. Throughout the campaign, we took an approach of strategically updating the brand with each piece of advertising and promotion created, driving awareness and anticipation.

From planning the campaign to analyzing the results, we were there at every step of the process, making sure each detail was considered and the experience was customized from all angles. The end result was a fully bespoke space for relaxing, refreshments and most importantly, learning about Convera.