Charge + Chill
Our mission was to re-introduce Convera on the foundation of a trusted legacy brand. We wanted to create an oasis within the busy show floor — a place for Money20/20’s 8,000+ attendees from 100+ countries to sit down and catch up on emails, snap a photo with colleagues or grab a custom cocktail and bite to eat.
Forward-thinking fintech branding
LetterShop developed a rich palette of gradients using Convera’s brand colors. The dark carpet and structures were punctuated with light furniture, outfitted with pillows and wireless chargers for maximum comfort. We used the Convera logo as the primary graphic element, knowing that it was the best way to reinforce brand awareness from attendees.
200+creative assets produced
2custom activations at Money20/20 global events
15,000+movers and shakers reached in the global money ecosystem
A dynamic thought-leadership showcase
Money20/20 also marked the release of Convera’s new podcast, and featured live recordings inside a “fishbowl-style” podcast booth, allowing attendees to watch thought leadership in action as they passed.
Live from the fishbowl
Recording sessions brought together industry leaders and disruptors against a Convera-branded backdrop — perfect for photo-ops.
No detail left unattended
From takeaway gifts to escalator branding to our curated Smart Money Moves playlist, LetterShop made sure that no detail was left unattended. The holistic experience made Convera an undeniable show-stealer in Amsterdam. We’re looking forward to the next event!