Convera at Money20/20


Event strategy — Exhibit design — Collateral and wearables — Video production — Social creative — Paid advertising

Convera, one of the world’s largest non-bank B2B cross-border payments companies, partnered with LetterShop to turn the idea of a traditional trade show booth on its head. Debuted at Money20/20 Amsterdam in June 2023, the unveiling of the Charge + Chill lounge was the culmination of a months-long campaign intended to introduce Convera to businesses and consumers as an established company with a fresh brand. Throughout the campaign, we took an approach of strategically updating the brand with each piece of advertising and promotion created, driving awareness and anticipation.

From planning the campaign to analyzing the results, we were there at every step of the process, making sure each detail was considered and the experience was customized from all angles. The end result was a fully bespoke space for relaxing, refreshments and most importantly, learning about Convera.

Charge + Chill

Our mission was to re-introduce Convera on the foundation of a trusted legacy brand. We wanted to create an oasis within the busy show floor — a place for Money20/20’s 8,000+ attendees from 100+ countries to sit down and catch up on emails, snap a photo with colleagues or grab a custom cocktail and bite to eat.

Forward-thinking fintech branding

LetterShop developed a rich palette of gradients using Convera’s brand colors. The dark carpet and structures were punctuated with light furniture, outfitted with pillows and wireless chargers for maximum comfort. We used the Convera logo as the primary graphic element, knowing that it was the best way to reinforce brand awareness from attendees.


creative assets produced


custom activations at Money20/20 global events


movers and shakers reached in the global money ecosystem

A dynamic thought-leadership showcase

Money20/20 also marked the release of Convera’s new podcast, and featured live recordings inside a “fishbowl-style” podcast booth, allowing attendees to watch thought leadership in action as they passed.

Live from the fishbowl

Recording sessions brought together industry leaders and disruptors against a Convera-branded backdrop — perfect for photo-ops.

No detail left unattended

From takeaway gifts to escalator branding to our curated Smart Money Moves playlist, LetterShop made sure that no detail was left unattended. The holistic experience made Convera an undeniable show-stealer in Amsterdam. We’re looking forward to the next event!

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