The Antiquarian Booksellers’ Association of America was founded in 1949 to promote interest in rare and antiquarian books and to foster collegial relations between collectors. Today, ABAA hosts in-person and virtual bookselling events throughout the year. Each event has its own unique character, carefully considered themes and takes place in different locations across the country. Our team works closely with ABAA to create graphics and messaging that will appeal to the intended target market for each event.
Because selling doesn’t just always have to take place IRL, we built a virtual book fair (VBF) site for ABAA so that they could continue their mission of supporting their member sellers. As Susan Benne, Executive Director of ABAA said, “VBF’s were an important and vital means to connect dealers and customers during the pandemic. The design and functionality Lettershop and Biblio brought to the table heightened the experience and helped make the ABAA’s platform the strongest with the most sales and participants. VBF’s are here to stay and we are happy to partner with Brigid and her team to ensure their future success.”