Andela

Tech

Brand — Event marketing — Social creative — Paid advertising — Website — Infographics

Andela was founded on the belief that while brilliance is evenly distributed across the globe, opportunity is not. As a private talent marketplace with over 150,000 skilled and experienced technologists from more than 135 countries, including emerging regions like Africa and Latin America, Andela connects businesses that need tech talent with skilled professionals seeking opportunities to thrive.

In 2024, Andela revamped their website and recognized the need to update their branding. Understanding the importance of attracting top talent, they partnered with LetterShop to enhance their brand. Working closely with the creative director, we promptly got to work. Our efforts included updating existing assets and creating new ones. Whether in thought leadership, marketing, or events, Andela’s brand now communicates the innovative and optimistic vision on which the business was built.

Tech leaders + thought leaders

Andela’s mission, along with the platform they’ve developed to support it, is pioneering new approaches in hiring technology and transforming how businesses view team building. We assisted Andela in creating various guides, reports, and white papers that summarize the insights gained from their innovations.

Events

We applied our event expertise to a variety of initiatives at Andela, including internal company culture campaigns and trade show booths. Our primary goal was to uphold brand integrity while also enhancing the brand’s appearance to align with each event’s objectives. The event assets we created included logos, banners, and animated graphics.

One-of-a-kind Onedela

One of Andela’s most ambitious initiatives has been Onedela, a company-wide event that brought employees from around the world to Rio de Janeiro. The purpose was to strategize on how to better serve their business clients and enhance their global talent network. Andela aimed to create a sense of excitement and showcase the collaboration of their global team in building something innovative and valuable. The outcome was a vibrant and playful sub-brand inspired by Rio’s lively culture.

The LetterShop team took the time to understand our company’s vision and has provided exceptional brand design to help bring our new aesthetic to life. Their attention to detail and willingness to go above and beyond have genuinely impressed me. I highly recommend LetterShop to anyone looking for first-rate creative services.

Judi Sherman Creative Director, Andela

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