A website built for bibliophiles
Biblio offers over 50 million “uncommonly good books” on their website. Our job was to create an intuitive, mobile-first user experience to showcase them all. We came up with interactive strategies to make searching for a book easy, and devised fun and interactive ways to encourage visitors to sign up for the newsletter.
An e-commerce business that lives outside the screen
Paying homage to modern and antiquarian books, the brand refresh utilizes rich archival imagery. Custom iconography punctuates notepads, coasters and other collateral. A bright palette of rich red and luminous blue-green compliments the earth tones in the logo.
A brand built to last
Biblio’s brand refresh was unveiled at book fairs in Florida and London. The archival imagery was the star of the show, and has continued to resonate — today, complete sets of the original bookmarks are selling on eBay!