Biblio

Biblio leverages e-commerce to connect the finest booksellers with customers across the world. As a small self-financed company, they are dedicated to independent, community businesses. “We view customer service as part of the heart and soul of our company, and think of it as truly our privilege to serve our customers.” Besides celebrating and supporting their booksellers, Biblio founded the non-profit organization known as BiblioWorks which, among other accomplishments, has built community libraries in rural Bolivia.

Big or small, every business needs to reassess their brand — at minimum — every few years. By the 15-year mark, Biblio was more than ready for a refresh. LetterShop stepped in to update the brand from the bottom up, with the mission to make their cutting-edge approach to buying and selling shine through the brand. We started by updating the logo to make it more usable and web-friendly, while retaining the key design elements that customers knew and loved. From commissioned illustration and thoughtfully chosen archival imagery, all the way to an innovate website redesign with mobile users in mind, we built Biblio a highly custom brand that speaks to bibliophiles of today.