145 Palisade Street
Suite 214
Dobbs Ferry, NY 10522
Creating the Ontic experience
The Summit’s audience has grown significantly over the past couple years, leading them to stage ambitious venue takeovers across the Austin metro area, to give attendees a holistic experience. They wanted to immerse their attendees in the Ontic brand, from the registration desk all the way up to the product showcase. To achieve this, they invested in large-scale entrance signage, column wraps with bold messaging, and a statement stage to showcase the Summit’s top speakers and key ideas.
Enabling success through functionality
With growth comes complexity, and guiding attendees through the on-site experience can be challenging. Wayfinding and informational signage is often overlooked, but it is a crucial detail that can make or break the attendee experience. To ensure attendees knew how to navigate the space, Ontic positioned comprehensive agenda signage and wayfinding signage on every floor and hallway throughout the hotel.
Security in real time
Ontic introduced a dedicated product showcase room at the Summit, giving attendees the opportunity to experience Connected Intelligence first-hand by seeing the Ontic platform in action. LetterShop proposed a color-shift, with all signage flipping from a primarily blue color palette to an orange one. By leveraging Ontic’s brand orange, the product showcase felt like stepping from an immersive world of corporate security, to an immersive world of Ontic itself. This color-coding made its way through signage across the venue, lending to even clearer wayfinding. Our team also created an in-depth, fully branded platform demo reel that was featured throughout the product showcase.
Work hard, play hard
Each year, the Summit closes out with the Ontic BOLO Party, a chance for attendees to unwind after three packed days. By using Ontic’s brand colors but adding elements like pattern and a display font, LetterShop gave the BOLO party a unique, sub-branded look. The result maintained a high degree of brand continuity while also feeling fresh and exciting, giving attendees a space to loosen up and have fun.
