Ontic Summit

Tech

On-site brand experience — Exhibit design — Large scale signage and wayfinding

Ontic, a leading security software company, has teamed up with LetterShop for their fourth annual summit in Austin, Texas. The three-day event featured keynote speeches, breakout sessions, and networking opportunities for security executives from top organizations around the world.

Ontic is a purpose-driven organization, and the annual summit is a crucial event on their calendar that helps advance their mission of assisting security professionals in working more efficiently, intelligently, and effectively. Over the last four years, Ontic has organized this event to engage with their community of industry-leading security and protection experts, offering a platform for collaboration to help build a safer world and grow stronger businesses.

Recognizing the importance of the summit to their mission and strategy, Ontic partnered with LetterShop to help them bring their new brand to life, on their largest stage yet.

Security in real time

In 2024, the Ontic team introduced the Product Showcase at the Summit, which was prominently displayed in the main networking area. Attendees had the opportunity to experience Connected Intelligence first-hand, by seeing the Ontic platform in action.

Creating the Ontic experience

The Summit’s audience grew significantly from 2023 to 2024, and as a result, the Ontic team expanded their footprint at the host hotel by occupying multiple floors. They wanted to immerse their attendees in the Ontic brand from the registration desk all the way up to the product showcase. To achieve this, they invested in large-scale entrance signage, vinyl decals on the escalators, and wrapped columns with bold messaging.

However, with growth comes complexity, and guiding attendees through the on-site experience can be challenging. Wayfinding and informational signage is often overlooked, but it is a crucial detail that can make or break the attendee experience. To ensure attendees knew how to navigate the space, Ontic positioned comprehensive agenda signage and wayfinding signage on every floor and hallway throughout the hotel.

The work you are doing for us is exceptional. Raise the Bar is one of our core values as a company. You are helping us do that every day with your great work.

Jim Rudden Chief Marketing Officer, Ontic

The work you are doing for us is exceptional. Raise the Bar is one of our core values as a company. You are helping us do that every day with your great work.

Jim Rudden Chief Marketing Officer, Ontic

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