Performio

Tech

Brand — Web Design — Event Design — Reports — Social — Blog — Merch and swag — Video

Performio is an Incentive Compensation Management platform that helps mid-market and enterprise sales organizations automate complex commission plans and move beyond the limitations of spreadsheet-based processes. As the company scaled, their marketing needed to keep pace, with a brand and web presence capable of earning the trust of enterprise buyers and reflecting the sophistication of the product behind it.

Our partnership began with event design and report production. As the work progressed, it became clear there was an opportunity to bring more consistency and direction to the brand itself, which led to developing new brand guidelines that could serve as a foundation for everything that followed. From there, the scope expanded further to include product visualizations, blog production, web design, social posts, and ongoing asset production across a growing range of needs.

A website made to scale

Performio’s website needed imagery that could keep pace with a modern, enterprise-grade rebrand. We designed the product pages first, establishing a visual language that set the tone for the broader redesign. From there, that system was extended across the entire site, producing hero graphics and imagery, product visualizations, supporting graphics for interior pages, custom blog imagery, and graphics for their company values.

Report design

Performio’s State of Incentive Compensation report surveys finance and compensation professionals across industries to identify how organizations are managing the growing complexity of sales comp. We handled the design and layout, turning a data-rich document into a polished, structured piece that organizes findings clearly and presents the research in a way that reflects the credibility Performio has built in their market.

A new era of AI

Performio launched two major AI capabilities: the AI Admin Assistant and the MCP Server. This marked a significant step in reimagining how incentive compensation is managed. We supported the launch with a series of videos and social assets, including animated architecture graphics that helped visualize the technology and ensure the announcement landed with impact.

LetterShop has become a true extension of our marketing team at Performio, and the impact of that partnership goes well beyond individual deliverables. They’ve helped us refine our brand to genuinely resonate with enterprise buyers, not just stand out visually, but communicate the right things to the right audience. For any B2B tech company looking for an agency that grows with you, I’d recommend them without hesitation.

Molly Hickey Vice President of Marketing, Performio

LetterShop has become a true extension of our marketing team at Performio, and the impact of that partnership goes well beyond individual deliverables. They’ve helped us refine our brand to genuinely resonate with enterprise buyers, not just stand out visually, but communicate the right things to the right audience. For any B2B tech company looking for an agency that grows with you, I’d recommend them without hesitation.

Molly Hickey Vice President of Marketing, Performio

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