A brand that grows with its business
Throughout the process, our approach was holistic. We began with in-depth discussions and exercises that helped define the business mission, values and objectives. Together, we collaborated on naming, tagline development and URL research that reinforced a memorable brand message.
Visualizing diversity of thought
Once we locked in the foundations of the brand message, we began to develop the visual identity. Our first step was to create a simple, modern logo that stood out in the field. From there, we built out a kit of brand assets, including a website and brand guidelines, that would enable Tammy to confidently promote dott. to industry leaders via speaking engagements, social media and press releases.
Social media engagement: a must
As a business based around networking, LinkedIn is a critical channel for dott.’s brand. To give them a running start, we provided a series of templates to populate with their own content and post on a regular cadence. We followed with training on asset updates to ensure each post was cohesive and on-brand.