dott.™

dott.™ is a strategic consulting practice dedicated to the automotive and commercial vehicle aftermarket organizations and their leaders. The business was formed by Tammy Tecklenburg, a 25+ year, award-winning champion of diversity, equity and inclusion within the automotive aftermarket industry. A strategic business needs a strategic brand, and that’s where LetterShop came in.

Tammy came to us seeking naming, branding and creative assets that reflected her desire to stand out among competitors while simultaneously reflecting a clean, modern and sophisticated aesthetic. Among other objectives, the mission of the business is to elevate the industry through DEI, environmental governance and supplier diversity. Our team needed to build a brand flexible enough to grow into multiple industries. Throughout the process, our approach was holistic. We began with in-depth discussions and exercises that helped define the business mission, values and objectives. Together, we collaborated on naming, tagline development and URL research that reinforced a memorable brand message.

Once we locked in the foundations of the brand message, we began to develop the visual identity. Our first step was to create a simple, modern logo that stood out in the field. From there, we built out a kit of brand assets that would enable Tammy to confidently promote the business to industry leaders via speaking engagements, social media and press releases.