Security in real time
In 2024, the Ontic team introduced the Product Showcase at the Summit, which was prominently displayed in the main networking area. Attendees had the opportunity to experience Connected Intelligence first-hand, by seeing the Ontic platform in action.
Creating the Ontic experience
The Summit’s audience grew significantly from 2023 to 2024, and as a result, the Ontic team expanded their footprint at the host hotel by occupying multiple floors. They wanted to immerse their attendees in the Ontic brand from the registration desk all the way up to the product showcase. To achieve this, they invested in large-scale entrance signage, vinyl decals on the escalators, and wrapped columns with bold messaging.
However, with growth comes complexity, and guiding attendees through the on-site experience can be challenging. Wayfinding and informational signage is often overlooked, but it is a crucial detail that can make or break the attendee experience. To ensure attendees knew how to navigate the space, Ontic positioned comprehensive agenda signage and wayfinding signage on every floor and hallway throughout the hotel.