Convera

Convera gives their customers a smarter way to move money all around the globe. They are at the forefront of innovation in the payments industry, effectively managing the complexities of international commerce. They constantly improve their products, lead in macroeconomic thought leadership, and build trust with customers by maximizing the value of each transaction.

Like many rapidly growing businesses, with expansion comes complex branding needs. The Convera team recognized the need for a forward-thinking brand that makes a strong impact from the start, inspiring ambition and signaling industry disruption. They also sought a brand that could grow and adapt while staying true to Convera’s core values. This led to a partnership with LetterShop.

Our approach was to assess the brand comprehensively, strategically, and systematically, and then build on it while simultaneously creating assets at a rapid pace. Sounds easy, right? Here’s how we did it:

The initial brand framework needed to be fully resolved, and the organization needed to apply it consistently across global materials. Therefore, our first step was to establish clear and unified brand guidelines, while simultaneously introducing flexibility and dynamism. This involved updating existing visual elements and gradually introducing new ones while phasing out outdated ones, maintaining a cohesive look while evolving the brand presence.

Over time, the brand hierarchy was systematized, and more visual consistency was added to key brand elements, which continues to evolve. The strategy involved branding for internal and external events, webinars and podcasts, and various verticals with distinct audiences. As the company continues to grow and diversify its offerings, the aim is to evolve the brand in tandem with these innovations.