MPM Wealth Advisors

Finance

Brand — Website — Digital — Print — Merchandise

MPM Wealth Advisors is an independent, family-owned financial management firm that specializes in creating customized retirement solutions and wealth management services. The business was founded over 25 years ago by Bryan Ohm and G. Thomas Damasco, who left their careers working for major Wall Street firms and set out to start their own company where the needs of the individual clients come first. Over time they have successfully maintained their focus on putting clients at the forefront in every aspect of their business — even when it comes to building their brand.

Chelsea Ohm Heintschel, Managing Partner at MPM and daughter of founder Bryan Ohm, engaged LetterShop for help in re-inventing the MPM brand. Chelsea and her partners were eager to update the brand aesthetic to evoke longevity and expertise, while also maintaining an approachable look and feel. They wanted a brand that expressed the tight-knit relationships that their clients have come to know and trust. And lastly, they wanted a brand that can continue to grow alongside their legacy.

Reinventing the foundational brand elements

Our team got right to work. We began with a deep dive into the MPM history and values, and conducted research on other financial management brands to ensure we were crafting a unique look for MPM. Then we began exploration of a fresh logo design, color palette and typography to ensure we anchored the core brand elements. The combination of the unique MPM mark, the friendly feel of the typography, and the vibrant ‘Apple’ and ‘Sapphire’ colors inspired what came next.

20+

assets and digital properties reskinned with the new MPM brand

Introducing the new MPM

We continued down this path by designing new business cards, creating a promotional brochure and completely rebuilding the website. With each new project came exploration of more elements of the brand such as secondary accent colors, illustration style, and curation of custom photography (in partnership with the talented Grant Beachy).

We could not ask for a better partner than LetterShop. All team members take a sincere interest in the success of our business and their consultative approach has led to ideas we would have never thought of on our own.

Chelsea Heintschel Managing Partner, MPM Wealth Advisors

Previous project

dott.

Next project

Old Town Books

Want to be a part of our next great idea?

Find us at

145 Palisade Street
Suite 214
Dobbs Ferry, NY 10522

Connect with us

hello@lettershop-nyc.com
LinkedIn
Instagram

To the T features the work and musings from your friends at LetterShop. Don’t miss a beat!